Vinod Prashad
Managing Director, Digital & Analytics

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Vinod has 20+ years of experience in senior consulting roles serving clients across the US, Canada, Europe, and Asia. He brings expertise in using data to deliver high-impact, analytics-driven transformation engagements, drive customer & growth opportunities, develop strategies for operational improvements, and build data science capabilities to drive top-line and bottom-line results.

At SSA & Company, Vinod plays an integral role in the firm’s digital transformation and advanced analytics offerings. He works across sectors to deploy cutting-edge advanced analytical techniques, facilitate operating model transformations, and support M&A activities for clients. He leads teams that utilize these techniques on complex structured and unstructured datasets such as machine learning and natural language processing in order to identify new, actionable insights.

Before joining SSA & Company, Vinod held senior strategy and analytics roles with Ernst & Young and Deloitte Consulting. As a co-founder of Essex Lake Group, he helped grow the firm to a leader in digital transformation. Vinod received his MBA from Wharton Business School and began his career at McKinsey & Company.

Vinod is based in New York but has traveled to over 40 countries. When he is not working or traveling, he enjoys tennis, hiking, and meditation.


  • Wharton School of the University of Pennsylvania, MBA
  • Franklin & Marshall College, B.A. in Economics and Mathematics

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