Originating a Digital Strategy for one of Europe’s Biggest Banking Groups

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One of Europe’s biggest banking groups felt pressure to develop a digital strategy due to changing consumer behaviors that demanded more personalized services and new fintech market entrants. The bank lacked a cohesive digital strategy and could not scale data-driven insights across operations.

SSA & Company developed a robust digital strategy, focused on advanced analytics, and led workshops within different departments and functions across the bank. The team identified 120+ data analytics “quick wins’ across all departments. These use cases were continuously prioritized to identify and implement the top three that would yield immediate value.

The digital strategy and target operating model was implemented across 400 individual banks and 30 major stakeholders and functions, addressing medium and long-term elements through centralized centers of excellence and decentralized, specialized organizations.

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