Improved Pricing & Promotions Strategy for Certified B Corporation

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A digitally native retailer, and certified B Corporation, faced increased competition and flat revenue after exponential growth. SSA & Company improved the pricing and promotions strategy and affiliate channel management to drive contribution margin and profitable growth in a dynamic market.

Utilizing data science to reveal customer behavior patterns and external research for competitive analysis, we created models to enhance the approach to affiliate channel through better attribution and prioritization, build and apply strategic pricing framework to update prices across the product portfolio, and re-imagine an approach and plan for promotions beyond discounts.

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