A market-leading global luxury retailer sought to capitalize on evolving customer preferences and grow in a changing luxury retail landscape. The company engaged SSA & Company to develop its digital transformation strategy.

Using SSA & Company’s Digital Maturity Index (DMI)^TM, the team assessed the company’s digital maturity across its value chain to understand how the company can maximize digital opportunities. SSA & Company’s research identified digital strategies from within and outside the industry that propelled its marketing, supply chain, and decision-making strategies. SSA developed a 3-year roadmap and 1-year action plan, focusing on a reorganization of the business, investing in new digital capabilities, and powering growth. This development resulted in up to 30% reduction in SG&A costs through inventory and allocation optimization, up to 100% increase in ROMI through customer knowledge and engagement and a 25%-30% increase in revenue through various levers of change.