When this online marketplace wanted to expand into the emerging online seller refurbished market, SSA & Company analyzed the market, competitors, and supply chains to identify ways to drive growth, extend product life, and engage customers.

After studying key competitors and new entrants, we identified capability gaps and strengths to leverage, and articulated opportunities to enhance marketing to drive reach. We developed go-to-market strategies and tactics to win in focused verticals that resulted in:

• A $21B market opportunity with ~7% CAGR for 5 years
• The opportunity to expand seller refurbished offerings to increase seller value and reduce used phone waste in the supply chain by 50%
• The use of personalization and AI to drive the sales of refurbished personal electronics, lowering the price point for customers and extending product life by 100%