SSA & Company: Leadership Strategies for Return on Data Analytics

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In May 2016, SSA & Company (SSA) convened 20 senior executives across a variety of industries – including consumer packaged goods, insurance, financial services, industrials, technology, and private equity – in Chicago to discuss big data leadership strategies. This luncheon is part of SSA’s Activate Analytics series: conversations designed to help business leaders harness the full potential of advanced analytics to drive efficiencies and innovation for growth. The discussion featured Deb Henretta, Former Group President of e-Business at Procter & Gamble (P&G) and SSA Senior Advisor, and Michael Schrage, research fellow at the MIT Sloan School’s Center for Digital Business. Jason Meil, Managing Director of New Products and Innovation at SSA, served as host and moderator.

Today, growth has become more complex than ever. With declining global GDP, an emerging talent shortage, and a shortened timeframe to achieve results, CEOs and management teams look to the challenging but exciting opportunities provided by data and digital. Yet, despite investments in data analytics and new technologies, most companies have yet to see transformative results. SSA’s recent survey of nearly 50 senior executives at Fortune 500 companies (in NYC and Chicago) revealed that leaders rate their companies as just middle of the road in data maturity (average of 2.4 out of 4).

Below, we have captured six interesting ideas that emerged from the discussion.

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