SSA & Company Vice President Raj Thangavelsamy was quoted in a TechTarget article on Cosabella’s digital marketing transformation. Raj notes that digital transformation should always be led by the C-Suite and not be driven by technology. Technologies, such as AI software, can change how businesses are structured. Raj asserts that companies need to first understand technology’s potential changes and how to adapt and get the most out of them. “Focusing on the business aspect and building out the skill set is very important. Then, the technology part is the easiest part – that’s just finding partners you can rely on.” Read the full article. Raj Thangavelsamy serves as Vice President at SSA & Company.