Tech-Turbocharged Thrift Has Only One Way to Go

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The circular economy has gone through dramatic, digital- and mobile-accelerated changes in the last few years. WWD published an article by Chris Ventry looking at the variety of factors driving the thriving re-commerce market and his predictions for the future of the sector. He looks at how the sector has evolved due to changing environmental and consumer trends, “In addition to environmental benefits and the price-value equation, I believe the impact of technology, social and mobility as well as the shift to remote work and school are also fundamental factors in the trend of re-commerce becoming a deliberate purchasing behavior.”

Read all of Chris’s insights into the success of resale companies like The RealReal, Poshmark, and ThredUp in the full article here.

Chris Ventry serves as a Vice President in the Retail & Consumer Packaged Goods practice at SSA & Company

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