The growth of DTC companies in recent years has paved the way for digitally-native brands while simultaneously transforming standards for the rest of the retail industry. Managing Partner Matt Katz was featured in Retail Dive article, “These 10 DTC Darlings Helped Pave the Way for Digitally Native Brands. Where Are They Now?” looking at what retailers need to do to compete with popular DTC and digitally-native brands in today’s market.

Matt looks at what new brands should consider during periods of growth, “Brands need to be very careful about the type of awareness they’re creating because the quick growth can be quickly reversed to rapid decline.”

He emphasizes strategies to stay competitive in a market saturated with digitally-native and DTC brands, “Brands and retailers need to be everywhere the consumer is, and the consumer will dictate where it is he or she wants to be. It’s a brand’s or retailer’s requirement to be there.”

Read the full article here.

Matt Katz serves as a Managing Partner and heads the Retail & Consumer Packaged Goods and Private Equity practices at SSA & Company