The Beauty Industry Trends That Defined 2021

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The beauty industry made a recovery in 2021 thanks partially to an influx of new celebrity beauty brands. Vice President Chris Ventry was featured in BoF article, The Beauty Industry Trends That Defined 2021 about the impact of these celebrity brands on the industry’s comeback this past year.

Chris explains how lucrative beauty brands can be for celebrities, “So many of these celebrities have this covetable asset called traffic. As a retailer, one of the hardest things to do is get traffic — but even harder is converting that traffic into a sale, even when a celebrity has a built-in fan base.”

Read the full article here.

Chris Ventry serves as a Vice President in the Retail & Consumer Packaged Goods practice at SSA & Company



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