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Director Sujata Dantiki recently spoke to Financial Times about the rise of CPG brands investing in direct to consumer distribution because of the pandemic. She notes how the move represents a broader industry shift stating, “The lines between CPG and retail are getting blurred.”
Read the full story here.
Sujata Dantiki, Director, SSA & Company
Sujata works in partnership with clients to diagnose strategic business opportunities and create measurable solutions for sustainable growth. She has experience in leading operational initiatives, launching national brands, and driving digital transformation. Prior to SSA & Company, Sujata worked at Newell Brands in Global eCommerce Strategy and Growth.