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Sujata Dantiki Quoted in Financial Times: Big food brands sidestep retailers in pandemic

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Director Sujata Dantiki recently spoke to Financial Times about the rise of CPG brands investing in direct to consumer distribution because of the pandemic. She notes how the move represents a broader industry shift stating, “The lines between CPG and retail are getting blurred.”

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Sujata Dantiki, Director, SSA & Company

Sujata works in partnership with clients to diagnose strategic business opportunities and create measurable solutions for sustainable growth. She has experience in leading operational initiatives, launching national brands, and driving digital transformation. Prior to SSA & Company, Sujata worked at Newell Brands in Global eCommerce Strategy and Growth.


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