SSA & Company’s John Rodgers and Kim Muhota authored “Securing Lifelong Customers in a Disruptive Banking Market: Lessons Learned from Other Industries” for Banking Exchange. The article offers lessons learned from other industries, insights from digital leaders, and strategies that can help financial firms to attract and retain Millennial and GenZ customers.

Read the full article here.

 John Rodgers is Managing Partner and Chief Operating Officer at SSA & Company

Kim Muhota is Vice President in the Financial Services practice of SSA & Company