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Retail rental and resale offerings have been growing over the past few years. Now, with the rise in inflation rates and increased pricing, resale and rental providers hope that even more customers will be drawn to what they have to offer. Vice President Chris Ventry was featured in “Rental and Resale Services Hope to Benefit from Inflation Concerns” in Modern Retail looking at how rising inflation and consumer interest in re-commerce align.
Chris explains how broader market trends have impacted the demand for resale and rental services, “A year ago, I would have said that the sustainability and environmentally friendly roots of re-commerce were rapidly becoming the primary conversion driver. But that calculus has shifted back to resale’s historical roots of providing price-value.”
He continues to explain the impact of inflation on consumer decision-making, “During times of economic uncertainty, consumers frequently turn to value for money purchases, where secondhand has always played an important role in purchasing behavior.”
Read the full article here.
Chris Ventry serves as a Vice President in the Retail & Consumer Packaged Goods practice at SSA & Company