Technology is fueling an evolution in online resale. Vice President Chris Ventry spoke with Insider about how retailers are using RFID technology to reduce counterfeiting and enhance the customer experience in the resale market.

Chris reflects on how the use of RFID technology by luxury retailers will help improve the resale buying experience, “This technology will expand beyond enabling the customer to be comfortable in her Gucci pre-loved handbag’s authenticity. Technology will expand to begin a story telling of the product.”

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Chris Ventry serves as a Vice President in the Retail & Consumer Packaged Goods practice at SSA & Company