Nick Kramer, Senior Director of Data and Analytics at SSA & Company, was quoted in a Business News Daily article on the future of the internet of things (IoT). According to Nick, retailers were the earliest adopters of IoT, who continue to use it to better understand how consumers interact with their products. Now manufacturers are finding value in IoT for operations, by developing better practices and addressing “trends proactively, before it’s a problem. It’s about anticipation instead of reaction.”

Nick Kramer is Senior Director of Data and Analytics at SSA & Company. Read the full article here.