Nick Kramer, Vice President Digital – Data & Analytics contributed to a Special Report by Retail TouchPoints looking at the growing importance of customer loyalty as the world begins to re-open. He explores the importance of developing targeted retention strategies, “We have always strived for the ‘segment of one’ and we get closer and closer to that possibility every day.” He also lays out strategies for retailers to maximize available data while staying ahead of privacy regulations and shopper concerns.

Read all of Nick’s insights in the full report here.

Nick Kramer serves as Vice President, Digital – Analytics at SSA & Company