Insight

Nick Kramer and John Blankenbaker Quoted in Retail TouchPoints “Embrace Behavior-Rich Intent Data To Enhance Marketing, Merchandising And Pricing”

< BACK TO INSIGHTS

Insight

Nick Kramer and John Blankenbaker Quoted in Retail TouchPoints “Embrace Behavior-Rich Intent Data To Enhance Marketing, Merchandising And Pricing”

Nick Kramer, Vice President Digital and Analytics, and John Blankenbaker, Principal Data Scientist, were quoted in a Retail TouchPoints special report on the great potential they see for intent data.

Nick looks at the potential for a highly personalized customer experience stating, “When grouped together, retail marketers can uncover new ways to engage with these shoppers, while extrapolating engagement patterns to better interact with similar audiences.”

John positions intent data as a lens into the mind of a customer expressing, “Intent data is where you see the actual choice set — both in terms of moving up and down the price ladder but also as to which products might be exchangeable in the customer’s mind.”

Both Nick and John agree that companies will win by supplementing their own data with large amounts of purchased and acquired data and that ultimately, intent data is essential to the personalization of the customer experience.

Download the full report here.

Nick Kramer serves as Vice President, Digital – Analytics at SSA & Company

 

 

John Blankenbaker serves as the Principal Data Scientist  at SSA & Company

Recommended Insights

Insight

Three Important Operational Priorities for Life Insurance in 2024

In life insurance and annuities, the promise has always been unwavering stability and resilience. Insurance companies have adapted to the times by being measured and purposeful, living their commitment to providing long-term security. The last decade challenged this paradigm, having introduced a relentless wave of innovation, including contactless underwriting, consumer demand for digital-centric interactions, the office impact of the COVID-19 pandemic, the entry of private equity, and rapid fluctuations in interest rates, with the looming threat of declining asset values already requiring another round of new investment strategies, product revisions, and balance sheet optimizations. 

Learn More

Insight

A Painful Year Looms for Issuers of Middle-Market Consumer Credit Cards

Pierre Buhler was featured in this American Banker article outlining strategies for credit card issuers operating in an increasingly complex environment. 

Learn More

Insight

Weighing Risk and Reward with Gen AI Vendor Selection

Nick Kramer was quoted in this CIO article about things to consider when choosing a gen AI vendor. 

Learn More

Stay up-to-date with our latest news

Name(Required)