Matt Katz, Managing Partner and Head of Retail & Consumer Packaged Goods recently spoke with WWD about how the ‘starts and stops’ of the pandemic have shaped both consumer buying habits and the digital acceleration of retailers. Matt explains that extended store closures have forced retailers to undergo “seven-years of digital acceleration” in just four months in order to adapt to regulations and meet consumer demand.

You can find the full story here.

Matt Katz serves as a Managing Partner and heads the Retail & Consumer Packaged Goods and Private Equity practices at SSA & Company