Matt Katz, Managing Partner and Head of Retail & Consumer Packaged Goods was quoted in RetailDive about how COVID-19 impacted Black Friday shopping this year. Matt looked at trends that winning retailers put in place this year noting, “As we saw throughout 2020, retailers deemed critical with accelerated omnichannel capabilities outperformed. This trend will continue.”

He also explained the consumer trends that shifted, “Unseasonably warm weather may help outdoor centers, but consumers will browse online and pick up in-store.”

Read the full story here.

Matt Katz serves as a Managing Partner and heads the Retail & Consumer Packaged Goods and Private Equity practices at SSA & Company