Matt Katz, Managing Partner and Head of Retail & Consumer Packaged Goods was interviewed by Retail Dive on the resurgence of ‘dead brands’ in light of recent pandemic bankruptcies. Matt outlines the upsides of bringing ‘dead brands’ back to life stating, “In the near term, the upside of separating the IP from the operations gives it extensional reach either category-wise or globally that is truly significant,” while also noting the risks, “By separating it, the risk is … the ethos or DNA of that brand are no longer connected to its founder.”

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Matt Katz serves as a Managing Partner and heads the Retail & Consumer Packaged Goods and Private Equity practices at SSA & Company