Matt Katz, Managing Partner and Head of Retail & Consumer Packaged Goods, and Director Sujata Dantiki, recently published an article on affiliate marketing in Retail TouchPoints. The pair explored how affiliates could be used to reach customers during the pandemic, as most retailers continue to remain closed for in-store shopping. The article provides a look at how to implement an affiliate marketing campaign successfully, and how it can transform your business.

You can read the full article here.

Matt Katz serves as a Managing Partner and heads the Retail & Consumer Packaged Goods and Private Equity practices at SSA & Company

Sujata Dantiki, Director, SSA & Company