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Rent The Runway is building new resale offerings. Vice President Christopher Ventry shares how the company’s new resale partnership with Saks is aimed to expand the business and increase consumer awareness in “How Rent the Runway Is Building Out Its Resale Business” for ModernRetail.
Chris explains how this new resale partnership will help the company recover, “Having this presence also helps Rent the Runway counterbalance the challenges we’ve seen more broadly, where masses of consumers are making the decision not to renew subscriptions. So in addition to opening the top of the funnel, it’s important for Rent the Runway to drive repeat conversions of their existing customer base.”
He continues to describe how this new offering is “a way to expand business and increase consumer awareness.”
Read the full article here.
Chris Ventry serves as a Vice President in the Retail & Consumer Packaged Goods practice at SSA & Company