ABC Carpet & Home is reinventing itself after filing for bankruptcy. Matt Katz was featured in “How ABC Carpet & Home is Reinventing Itself After Bankruptcy” in Modern Retail looking at how the company can leverage its strong reputation as it re-grows the business with a digital-driven strategy.

Matt explains, “[The] strength is in its reputation as an emporium for hard-to-find goods. That was very difficult to replicate online. Now the challenge is to restore and grow that business again with a digitally-driven cost structure … but it has great brand recognition within a certain set of consumers that can help carry it into the next phase.”

Read the full article here. 

Matt Katz serves as a Managing Partner and heads the Retail & Consumer Packaged Goods and Private Equity practices at SSA & Company