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Chris Ventry, Vice President of Retail & Consumer Packaged Goods was quoted in Retail Dive on the different industries he has seen thrive amid the pandemic. Some of the industries that have seen a boost in sales include cookware, toys and games, pets, and beauty. Chris accredits growth in categories like cookware and toys to the higher number of people stuck at home stating, “The lockdown meant that between 35% and 40% of consumers began eating home-cooked meals for the first time” and regarding toys and games, “I don’t know if that’s falling into the category of educating because kids are at home, or just as a general passing of time.”
He also cites how categories like pets and gardening are seeing similar trends to previous recessions. When talking about an increase in home gardens he states, “We saw similar trends from 2008 to 2010, during the recession” and when looking at the steady sales in the pet sector he also notes, “Historically in a recession, people cut back on themselves before they cut back on their pets.”
You can all of Chris’ insights and more here.
Chris Ventry serves as a Vice President in the Retail & Consumer Packaged Goods practice at SSA & Company