Chris Ventry Featured in Retail TouchPoints “Personalization Gains New Relevance As COVID-19 Challenges Brand Loyalties”

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Chris Ventry, Vice President of Retail & Consumer Packaged Goods was recently featured in a special report by Retail TouchPoints looking at the increased need for customer loyalty initiatives and how to implement a successful personalization strategy.

Chris explains this importance stating, “With COVID-19 taking away one-on-one interaction and in-person shopping, companies that interact with their customers in a personalized way, whether it’s front and center, or AI-supported behind the scenes, will do well.”

You can download the full report here.

Chris Ventry serves as a Vice President in the Retail & Consumer Packaged Goods practice at SSA & Company

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