Chris Ventry Quoted in WWD “Fashion’s New Power Players”

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Chris Ventry, Vice President of Retail & Consumer Packaged Goods was quoted in a WWD article that looks at the success of digital power-players like Poshmark, Stitch Fix, and Farfetch, at dominating the retail industry.

He explains what these companies have been doing that has lead to their success, “The smart money right now is on these companies that are able to utilize the cash they have to acquire new customers through marketing, through creating a covetable and unique experience for a very broad assortment of customers. They’re grabbing onto an element of social sharing and a kind of community.”

Read the full article here.

Chris Ventry serves as a Vice President in the Retail & Consumer Packaged Goods practice at SSA & Company

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