Chris Ventry, Vice President of Retail & Consumer Packaged Goods, spoke to S&P Global Market Intelligence about Amazon’s new biometric-monitoring Halo band. He explains why he believes it will be a success in the saturated wearables market stating, “The COVID-19 pandemic has underscored the importance of recognizing underlying health conditions, and Halo’s price point and subscription model places it in a good position.”

In regards to the saturated wearables market, Ventry notes Halo’s unique features, “It’s already positioning itself very differently than, Samsung, Garmin, Apple, even Fitbit to a degree.”

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Chris Ventry serves as a Vice President in the Retail & Consumer Packaged Goods practice at SSA & Company