Chris Ventry, Vice President of Retail & Consumer Packaged Goods was interviewed by Retail TouchPoints on his projections for the upcoming holiday retail season. Chris notes that the e-commerce market has already grown due to Covid-19 and retailers are looking at an additional influx of orders on top of these existing levels.

He explains how this could impact fulfillment stating, “There is likely to be a ‘fulfillment crunch’ where there’s a risk of demand outpacing the delivery windows of the main carriers” and that this situation “could cause retailers to move up their holiday order cut-off dates by several days or more.”

Read the full article here.

Chris Ventry serves as a Vice President in the Retail & Consumer Packaged Goods practice at SSA & Company