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Chris Ventry, Vice President of Retail & Consumer Packaged Goods shared his insights with Retail TouchPoints on the booming retail resale market. Chris shared perspectives on the impact digital has had on the formation of the circular economy explaining, “Technology has made it easier to put buyer and seller together and drive demographic-specific segmentations, which allows sites like Depop, Tradesy, and Rebag to identify niche groups of both purchasers and sellers.”
One might assume that increased demand for second-hand items would decrease the demand for new inventory, but Chris disagrees. “It actually supports the initial purchase usage when a customer realizes they can sell it back at a future date,” he tells Retail TouchPoints.
Read all of Chris’s thoughts on the future of resale here.
Chris Ventry serves as a Vice President in the Retail & Consumer Packaged Goods practice at SSA & Company