Chris Ventry, Vice President of Retail & Consumer Packaged Goods spoke with Retail TouchPoints about trends he’s seeing in stores and online and how retailers can update their marketing messages to help their customers feel more at ease.

He explains what traditional retailers can learn from resalers saying “Brick-and-mortar retailers could take a page from e-Commerce subscription services such as Stitch Fix and Rent the Runway, and turn those costs into a powerful selling point.” He elaborates, “those companies have not only led the way in developing practices for cleaning and sanitizing but also in marketing those processes as a benefit.

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Chris Ventry serves as a Vice President in the Retail & Consumer Packaged Goods practice at SSA & Company