Chris Ventry, Vice President of Retail & Consumer Packaged Goods was quoted in the New York Times on how he thinks the coronavirus could impact the makeup industry. In this article he describes a phenomenon he coined called “the Longwear Foundation (or Mascara) Effect.” He believes that while consumers may decrease their usage of certain cosmetic products, they will increase the usage of products in other categories. He explains this saying,  “As more and more people are wearing masks, they’re emphasizing other forms of makeup, people might get very creative with how they accessorize their eyes.”

You can read the full article here.

Chris Ventry serves as a Vice President in the Retail & Consumer Packaged Goods practice at SSA & Company