Chris Ventry Featured in Retail TouchPoints Special Report “The Missing Link in B2B Ecommerce: Data-Driven Personalization”

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Chris Ventry, Vice President of Retail & Consumer Packaged Goods shared his insights with Retail TouchPoints for a special report on the B2B e-commerce market. Chris noted how US merchants should look to Asia for inspiration, “Asia has an even larger penetration of B2B ecommerce than the rest of the world.”

Asian B2B merchants have also excelled in implementing digital technologies in their services. Chris notes, “There has also been a faster adoption of visual technologies in China, Hong Kong, and Taiwan, as well as a much higher penetration of internet usage in general. B2B merchants can look to Asia as a window into the future.

Read the full article here.

Chris Ventry serves as a Vice President in the Retail & Consumer Packaged Goods practice at SSA & Company

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