Can Walmart Become a Major Beauty Player?

View All Posts

Walmart is ramping up its beauty game to compete with other big names in the industry. Vice President Chris Ventry was quoted in BoF article “Can Walmart Become a Major Beauty Player?” looking at how the big-box retailer is becoming a destination for some of the newest names in beauty and competing with the likes of Target, Ulta, and more.

Chris reflects how Walmart is beginning to compete with higher-end stores telling BoF, “When we think about … being on the cutting edge [in] big box, you think of Target over Walmart.”

Read the full article here

Chris Ventry serves as a Vice President in the Retail & Consumer Packaged Goods practice at SSA & Company



Find out how we can help transform your business Contact Us