Things are shifting in the world of digital resale. Vice President Chris Ventry was featured in Modern Retail article, ‘We Expect To See More Corporate Shakeups’: The RealReal CEO Steps Down as Profitability Remains Elusive for Resale” where he shared tips for resale companies looking to expand in a market with an evolving competitive landscape and consumer expectations.

Chris explains how partnering and aligning with other recommerce retailers can help digital retail companies grow in a competitive market, “In order to expand, resale companies will need to get economically creative about how they will engage with the customer through the digital channels that are now available. Forming consortiums with other recommerce retailers is one approach, but looking outside the immediate industry and forging alliances with well-established apparel retailers could make this sector into an innovator to watch.”

Read the full article here.

Chris Ventry serves as a Vice President in the Retail & Consumer Packaged Goods practice at SSA & Company